Australasian Marketing JournalSCIE

英文简介Australasian Marketing Journal期刊介绍

The Australasian Marketing Journal mainly focuses on research in the field of marketing, including consumer behavior, market strategy, brand management, marketing communication, sales management, etc. It provides a platform for scholars, practitioners, and students to exchange and share research results. The purpose of the magazine's founding is to meet the needs of marketing research in Australia and New Zealand, and to provide a platform for local and international scholars to showcase and discuss marketing research results. The content of this magazine covers various aspects of marketing, including theoretical and empirical research. It encourages the use of various research methods, such as quantitative research, qualitative research, case studies, and experimental research. In addition, the magazine also focuses on marketing education and practice, as well as the application of marketing in businesses and society.

期刊简介Australasian Marketing Journal期刊介绍

《Australasian Marketing Journal》该刊近一年未被列入预警期刊名单，目前已被权威数据库SCIE收录，得到了广泛的认可。

该期刊投稿重要关注点：

• 预计审稿时间：
• SCIE
• 非预警