Journal Of Marketing Theory And Practice

英文简介Journal Of Marketing Theory And Practice期刊介绍

Journal of Marketing Theory and Practice is an academic journal dedicated to marketing theory and practice, aiming to provide a platform for scholars, practitioners, and students in the field of marketing to exchange and share the latest research results, perspectives, and experiences. Through high-quality research papers, case studies, literature reviews, and empirical analysis, this journal is committed to promoting the development of marketing theory and innovation in practice. The magazine covers various fields of marketing, including consumer behavior, brand management, market segmentation, product strategy, pricing strategy, promotion strategy, channel management, international marketing, online marketing, social marketing, etc. It not only focuses on theoretical research but also emphasizes practical applications. In addition, the magazine also focuses on marketing education and training, providing teaching resources and practical guidance for marketing professionals and students.

期刊简介Journal Of Marketing Theory And Practice期刊介绍

《Journal Of Marketing Theory And Practice》是一本管理学优秀杂志。致力于发表原创科学研究结果，并为管理学各个领域的原创研究提供一个展示平台，以促进管理学领域的的进步。该刊鼓励先进的、清晰的阐述，从广泛的视角提供当前感兴趣的研究主题的新见解，或审查多年来某个重要领域的所有重要发展。该期刊特色在于及时报道管理学领域的最新进展和新发现新突破等。该刊近一年未被列入预警期刊名单，目前已被权威数据库SCIE收录，得到了广泛的认可。

该期刊投稿重要关注点：

• 管理学
• 商业管理
• SCIE
• 中科院3区
• 非预警